THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Visibility Gap
You can see every email in your CRM in real time. You have no idea where your event kit is right now. Here's why, and four habits that close the Visibility Gap.
What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.
The Coordination Tax
Managing physical marketing across multiple suppliers creates a coordination overhead most teams never quantify. This article breaks down where it comes from and what a more accountable operating model looks like.
The Handwritten Advantage
Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.
Corporate Gifting & Event Giveaways in 2026
In 2026, corporate gifting isn’t about more stuff — it’s about keepability. Learn what recipients actually keep, how to score gift ideas, and how to execute globally without last-minute logistics chaos.
The New Tradeshow Playbook
Want more qualified conversations, more meetings booked, and faster pipeline from events? Use this 2026 trade show playbook to design better booth experiences, capture first-party data, and convert leads within 48 hours.
How Events Will Evolve in 2026
Events in 2026 are shifting from “well-run” to truly effective. Audiences expect emotion-led experiences, personalized agendas, and better pacing. Teams are using AI to streamline behind-the-scenes work, building community before and after events, proving ROI with clearer metrics, making sustainability standard, and turning content into a year-round engine. Here’s what’s changing and what we can do next.
Wrapping Up 2025
As 2025 comes to a close, it’s time to pause, reflect, and learn from a year that reshaped how brands connect with their audiences. From authentic marketing to meaningful events and sustainable merch, here’s what stood out — and how to carry those insights into 2026 with clarity and purpose.
Black Friday, Minus the Chaos
Black Friday isn’t just about discounts, it’s the perfect moment to invest strategically in your brand’s future. From smarter event planning and sustainable gifting to logistics that double as brand experiences, this guide shows marketers how to turn short-term deals into long-term advantages. Discover how to make your 2026 campaigns more efficient, cost-effective, and memorable with MyMedia’s end-to-end support across production, warehousing, and fulfillment.
Global Warehousing & Shipping
Planning and executing events is hard enough without worrying about where your materials are or whether they'll arrive on time. For remote teams and global marketing departments, distributed warehousing changes the equation entirely - putting your inventory closer to where campaigns land, and giving you full visibility from one place.
We Do the Jobs Marketers Hate
We Do the Jobs Marketers Hate (So You Can Focus on the Fun Stuff)
Let’s face it. No one gets into marketing for the customs forms, courier chases, or late-night tracking of 20 boxes across three time zones. You're in it for the creative ideas, the big pitches, and the brilliant campaigns. And yet… here you are, negotiating venue contracts, AV spec sheets and global shipping delays. Sound familiar? That’s exactly where MyMedia comes in.