We Do the Jobs Marketers Hate   (So You Can Focus on the Fun Stuff)
Fiona Sherwood Fiona Sherwood

We Do the Jobs Marketers Hate (So You Can Focus on the Fun Stuff)

We Do the Jobs Marketers Hate (So You Can Focus on the Fun Stuff)

Let’s face it. No one gets into marketing for the customs forms, courier chases, or late-night tracking of 20 boxes across three time zones. You're in it for the creative ideas, the big pitches, and the brilliant campaigns. And yet… here you are, negotiating venue contracts, AV spec sheets and global shipping delays. Sound familiar? That’s exactly where MyMedia comes in.

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International Event Planning: Your Complete Guide to Global Event Success
Helen Stella Helen Stella

International Event Planning: Your Complete Guide to Global Event Success

International Event Planning: Your Complete Guide to Global Event Success

Planning an international event presents unique challenges that require specialized expertise and strategic foresight. Whether you're organizing a corporate conference in Tokyo, a product launch in London, or a trade show in Dubai, successful global events demand comprehensive event management services that understand the complexities of cross-border logistics and cultural nuances.

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Sustainable Event Giveaways: Is this the Future of Corporate Branding?
Fiona Sherwood Fiona Sherwood

Sustainable Event Giveaways: Is this the Future of Corporate Branding?

Sustainable Event Giveaways: Is this the Future of Corporate Branding?

As we move into 2025, the event industry has reached a pivotal moment. Sustainability is no longer a nice-to-have feature, it's become a baseline expectation for event organizers, attendees, and stakeholders alike. With 67% of consumers now saying they consider sustainability important when choosing which brands to buy from (Statista, 2024), this transformation is particularly evident in how companies approach their branded merchandise and corporate giveaways, making sustainable branded merchandise the new standard for successful events.

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Navigating the Triple Challenge: Event Sustainability, Budgets, and Complex Logistics in International Event Planning
Fiona Sherwood Fiona Sherwood

Navigating the Triple Challenge: Event Sustainability, Budgets, and Complex Logistics in International Event Planning

Navigating the Triple Challenge: Event Sustainability, Budgets, and Complex Logistics in International Event Planning

The landscape of international event planning has evolved dramatically, with organizers facing an intricate web of challenges that demand both strategic thinking and operational excellence. Recent industry research has identified eight primary challenge areas that international event planners must navigate, with the most critical being managing event sustainability initiatives, controlling event budgets in an inflationary environment, and mastering complex event logistics across multiple jurisdictions. Understanding these interconnected challenges is crucial for delivering successful global events that meet modern expectations while maintaining financial viability.

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