FREQUENTLY ASKED QUESTIONSThe questions
we get most.
Organised by topic. If your question isn't here, the contact form is one click away and we read every enquiry within one working day.
01 • THE CATEGORYMarketing Logistics,
explained.
THE DISCIPLINE • THE DIFFERENCEIf you're new to the term - this section explains what Marketing Logistics is, why it exists as a category, and how it differs from the adjacent things people sometimes confuse it with.
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It's broader than fulfilment, and it's the name we use to describe what we've quietly been doing for 25+ years. Marketing Logistics is the discipline of getting physical marketing - mail, merchandise, print, event assets - to the right place, at the right time, in the right condition, at global scale. It sits where marketing operations, supply chain and demand generation meet.
Fulfilment is one part of it. The other parts are the platform that gives you visibility, the production network that sits behind every campaign, and the operational discipline that means a launch date is a real date.
See the four pillars → -
Print managers are good at procuring and producing print, but logistics is usually a by-product rather than the headline. Creative production agencies are good at making the work, but they're agency-shaped and don't own the operational spine. 3PLs are good at moving things but don't understand marketing tempo or variable data.
We sit between them: the production-and-logistics partner that speaks the operational language of supply chain and the campaign language of marketing, through a single platform you can self-serve.
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Global B2B brands - mostly mid-market and enterprise - with distributed marketing operations. The headache isn't usually creative; it's getting the creative out the door into multiple markets, on the launch date, with consistent brand standards.
Our anchor case study, TransPerfect, is a 17-year content-translation engagement across ten cities. Dasseti is a small FinTech team running 20+ events a year. PulsePoint is a healthcare adtech brand that needed a creative-studio brief turned around in days. The common thread isn't size - it's complexity.
See the case studies → -
We sit downstream of creative, not in competition with it. Your agency or in-house team owns the strategy, the brand and the creative idea. We own production, fulfilment, distribution and visibility - the operational layer that turns the creative into a campaign that actually lands.
Where there's overlap (e.g. our creative studio for production-grade design work), it's typically a capacity service alongside your existing creative function, not a replacement.
02 • How global warehousing worksGlobal network
& warehousing.
PILLAR 01 • GLOBAL NETWORKWhere the warehouses are, what we store, how fast we dispatch - and how we handle the awkward operational realities like cross-border shipping, replenishment and last-minute requests.
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We operate strategically positioned warehouses across five regions, with offices in the UK, US, Portugal (EU), China and Argentina (LATAM). This lets us store and dispatch your materials locally - reducing lead times, freight costs and carbon footprint at the same time.
For markets where we don't have a permanent depot, we run through trusted local partners in our network with the same SLAs and reporting.
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A wide range of marketing assets, branded merchandise, printed collateral, signage, exhibition materials and more. All items are securely stored and tracked - quality-controlled on check-in and check-out - with full visibility through OnDemand.
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Through OnDemand, you get a live inventory view: current stock levels by region, order history, upcoming replenishment needs and reorder triggers - all in one place, in real time.
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Same-day or next-day dispatch depending on the region and the request. Our logistics team makes sure your items arrive on time, wherever your campaign or event is taking place - with a 99.8% on-time delivery rate across the network.
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Yes. The regional footprint plus streamlined operations mean we can respond quickly to urgent requests, including simultaneous dispatch to multiple locations.
The Greenlight case is the clearest example - full event stand built and delivered into a new market with only two weeks' notice.
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Absolutely. We work closely with your sales and marketing teams to monitor usage, manage reorder points, and make sure your most-used items are always available where you need them.
For high-volume programmes, reorder triggers can be set automatically against threshold rules.
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Customs, postal compliance and cross-border routing are absorbed by us - not surfaced to you. Where there's a choice (e.g. local production vs cross-border shipping), we route based on cost, lead time and carbon footprint, and tell you what we chose and why.
For complex routes (e.g. US to Canada, EU to non-EU markets), we have established processes and partners.
03 · How OnDemand worksThe OnDemand
platform.
Pillar 02 · Control towerThe operating system for physical marketing. What it does, how regional teams use it, what it integrates with, and how to see it before you commit.
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Both work. Most repeat work flows through OnDemand - it's faster, it's tracked, and it routes to the right team automatically. For one-off or unusual briefs, email your account manager. Either way, the work ends up on the same job tray and gets the same accountability.
For high-volume, distributed teams (e.g. a marketing org with 20+ regional users), we recommend OnDemand because it preserves brand integrity and governance - not because we're trying to push you onto a platform.
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OnDemand is built around this exact problem. Regional teams place orders through the platform against pre-approved templates and pre-stocked assets - so the brand stays consistent without central marketing being a bottleneck. Central marketing gets real-time visibility on stock, spend, on-time rates and approvals, plus full audit-ready reporting.
Permission levels can be set per team or per market. Regional self-serve, central governance - this is the headline use case.
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Yes. We run live demos against the kinds of campaigns you'd actually be using it for, not generic screenshots. The portal is custom-configured per client — the demo shows you the shape of what we'd build for you, plus how a real client (typically anonymised) is using it today.
04 · How campaigns runCampaigns, events
& creative.
Pillar 03 · Campaign-native opsSLAs on rush jobs, what our creative studio actually does, how we handle multi-region events, and what to expect if something goes wrong on the day.
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It depends on the work and the market. Print and personalised mail can move from brief to delivery in 5–10 working days for most regions. Event-stand production with local build-out is typically 2–4 weeks. Custom merchandise depends on the item - some things we hold in stock and can ship same-day; others have lead times.
Across the network, we run a 99.8% on-time delivery rate. Real rush jobs (days, not weeks) are absorbed where the production network supports it - that's the Greenlight pattern.
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Production-grade design work delivered on a flexible, on-demand basis - not strategic creative. Brief in, finished asset out, ready for print or production. Vetted designers work alongside your in-house or agency creative team to scale capacity without scaling roster.
The PulsePoint case is the clearest example - concept-to-printed-object turnaround in days, including custom packaging.
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Pre-built kits where the format allows, multi-venue dispatch with scan-level visibility, and returns handled at the same accountability as outbound. For programmes that span continents, we use the local production network so a stand in Singapore doesn't have to fly from London.
The Dasseti programme runs 20+ events a year this way, with a three-person marketing team.
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Your dedicated account manager - named, contactable directly, across every active job. For live events, you have their mobile. For overnight or weekend coverage during a campaign window, we set up an out-of-hours contact ahead of time.
The point of having a single accountable team is that you never have to chase the right person when it matters.
05 · Pricing, onboarding, sustainabilityWorking
together.
Cross-cutting · The how of doing businessThe questions that don't fit cleanly into one pillar - pricing, minimums, onboarding, sustainability, end-of-life. The practicalities of starting and running a relationship.
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Pricing depends on the work. Production and fulfilment are quoted per project against your brief. The OnDemand platform is included where there's an ongoing relationship - it isn't a separate SaaS fee. Warehousing is charged based on space and movement, transparently.
We don't operate retainer-only or per-seat models. Tell us the scope and we'll come back with a quote that's specific to it.
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No. Whether you need to store a few premium items or thousands of campaign kits, we scale to suit your needs. We work one-off, project-based and as an ongoing partner - whichever fits the brief.
Many of our long-term clients started with a single campaign or event that worked, and grew from there.
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For one-off campaigns, days - in the Greenlight case we built and launched a full event stand in a new market in two weeks. For ongoing programmes with a custom OnDemand setup, onboarding is typically 4–6 weeks depending on integrations, asset libraries and approval workflows.
The first step is always the same: a 30-minute call with the right people on both sides to understand scope and decide whether we're the right partner.
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Yes. Eco-conscious packaging options, consolidated shipments to reduce carbon emissions, and advice on sustainable sourcing for your branded items. Local production wherever the destination supports it (lower freight, lower footprint) and reusable kit and stand systems where possible.
For clients with formal ESG reporting obligations, we deliver quarterly summaries in the format your sustainability team needs - auditable, not anecdotal.
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End-of-life is part of the lifecycle, not an afterthought. Retired stock is logged, and you decide the disposition: redistribute to a different campaign, donate where appropriate, recycle through audited partners, or destroy where brand-sensitive. Every item is tracked through the process.
The point is that physical marketing has a full arc - produced, stored, deployed, retired - and we look after the whole thing, not just the moment of campaign.
Still have a question?If it's not here, just ask.
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OR EMAIL JOHN@MYMEDIAHQ.COMReady to talk about
your campaign?
Tell us about your next campaign. We'll show you how Marketing Logistics makes it land.