When the brief calls for a creative leapWe had a cow to make PulsePoint stand out.
Sometimes in a competitive marketplace you just have to make that creative leap to be seen. PulsePoint approached MyMedia with a brief to boost their visibility at Digital Pharma East - and our creative studio answered with a Lego cow.
The BRIEFA creative leap,
in a tight window.
Sometimes in a competitive marketplace you just have to make that creative leap to be seen. PulsePoint, a data-driven healthcare adtech platform, approached MyMedia with a brief to boost their visibility. An important event was approaching with particular relevance in their market.
The brief was clear: a highly memorable and engaging item to cement leads at the Digital Pharma East event in Philadelphia. PulsePoint wanted to focus on two brand assets - their hexagon building blocks and their community mascot, a cow. It also had to link creatively with a concurrent campaign.
The RESPONSeA Lego cow, branded
"the building blocks of business."
MyMedia set its creative studio the task. The response was a Lego cow, branded with the line "The building blocks of business," to be used as high-end direct mail or a gift at the event. This was scoped, sourced and printed in a matter of days and proved uniquely successful.
It's worth pausing on what that sentence quietly contains. A brief became a finished, branded, physical object - with custom packaging - in days, not weeks. That's the operating tempo of the MyMedia creative studio working through OnDemand: a brief in one end, a delivery-ready object out the other, with the production network already wired to make it happen.
CONCEPTStudio-led
MyMedia creative team
SOURCINGDays
supplier network ready
PRINTCustom
packaging + brand mark
FORMATHybrid
DM and event gift
The OUTCOMESimple, smart,
unforgettable.
The result was simple, smart, and unforgettable. By turning PulsePoint's mascot into a playful, branded Lego cow, we delivered a talking point that stood out - and stuck.
It captured attention, sparked conversations, and helped PulsePoint build lasting connections at just the right moment. In a category where every adtech vendor was vying for the same conversations, the cow was the bit that people remembered.
IN A SINGLE LINE"The result was simple, smart, and unforgettable. By turning PulsePoint's mascot into a playful, branded Lego cow, we delivered a talking point that stood out - and stuck."
- MyMedia · pulsepoint ENGAGEMENTThis case demonstrateSTwo pillars,
working together.
01 / REACHGlobal network
Not the lead story here - but the same supplier network that ships globally is what sourced custom Lego in days.
EXPLORE →02 / VISIBILITYControl tower
MyMedia’s creative studio working through OnDemand - the platform that turns “we need a brand moment in days” into a routed, tracked deliverable.
EXPLORE →03 / TEMPOCampaign-native operations
Brief in, branded object out, event-ready - this is what marketing tempo looks like when the production engine sits inside the campaign team.
EXPLORE →04 / STEWARDSHIPPhysical brand stewardship
Stewardship of two existing brand assets - the hexagons and the cow - into a coherent new object.
EXPLORE →Other ways MyMedia workSDifferent briefs,
same operational spine.
Case 02 · DassetiDasseti
A three-person team running 20+ events a year, across four offices.
READ MORE →Case 03 · GREENLIGHTGreenlight
Two weeks to launch in a new market. Stand built, sales team ready.
READ MORE →Got a brief that needs
a creative leap?
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