THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Visibility Gap
You can see every email in your CRM in real time. You have no idea where your event kit is right now. Here's why, and four habits that close the Visibility Gap.
What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.
The Coordination Tax
Managing physical marketing across multiple suppliers creates a coordination overhead most teams never quantify. This article breaks down where it comes from and what a more accountable operating model looks like.
The Handwritten Advantage
Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.
The Last Mile Problem
Your event is planned, your materials are produced, and then something in the logistics chain breaks at the worst possible moment. Here's how to understand where the failure happens - and how to build a chain from warehouse to venue that holds under pressure.
How to Reduce Your Shipping Carbon Footprint in 2026 Without Slowing Everything Down
Sustainable shipping doesn't have to mean a full operational overhaul. In 2026, the biggest gains come from better packaging, smarter service-level defaults, fewer split shipments and a sustainability story specific enough to withstand scrutiny.
NA ↔ EU Shipping in 2026
Your trade show materials don’t have to get stuck at customs. This guide covers the four data points, the description formula, and the one Incoterms decision that prevents most delays on NA ↔ EU shipments.
Surviving the Holiday Event Season
Get through the holiday event season with your reputation - and your sanity - intact. From logistics and gifting to creative brand experiences, here’s how to plan, host, and actually enjoy the busiest month of the year.
Global Warehousing & Shipping
Planning and executing events is hard enough without worrying about where your materials are or whether they'll arrive on time. For remote teams and global marketing departments, distributed warehousing changes the equation entirely - putting your inventory closer to where campaigns land, and giving you full visibility from one place.
We Do the Jobs Marketers Hate
We Do the Jobs Marketers Hate (So You Can Focus on the Fun Stuff)
Let’s face it. No one gets into marketing for the customs forms, courier chases, or late-night tracking of 20 boxes across three time zones. You're in it for the creative ideas, the big pitches, and the brilliant campaigns. And yet… here you are, negotiating venue contracts, AV spec sheets and global shipping delays. Sound familiar? That’s exactly where MyMedia comes in.
International Event Planning
International Event Planning: Your Complete Guide to Global Event Success
Planning an international event presents unique challenges that require specialized expertise and strategic foresight. Whether you're organizing a corporate conference in Tokyo, a product launch in London, or a trade show in Dubai, successful global events demand comprehensive event management services that understand the complexities of cross-border logistics and cultural nuances.
Navigating the Triple Challenge
Navigating the Triple Challenge: Event Sustainability, Budgets, and Complex Logistics in International Event Planning
The landscape of international event planning has evolved dramatically, with organizers facing an intricate web of challenges that demand both strategic thinking and operational excellence. Recent industry research has identified eight primary challenge areas that international event planners must navigate, with the most critical being managing event sustainability initiatives, controlling event budgets in an inflationary environment, and mastering complex event logistics across multiple jurisdictions. Understanding these interconnected challenges is crucial for delivering successful global events that meet modern expectations while maintaining financial viability.