THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Last Mile Problem
Your event is planned, your materials are produced, and then something in the logistics chain breaks at the worst possible moment. Here's how to understand where the failure happens - and how to build a chain from warehouse to venue that holds under pressure.
How to Reduce Your Shipping Carbon Footprint in 2026 Without Slowing Everything Down
Sustainable shipping doesn't have to mean a full operational overhaul. In 2026, the biggest gains come from better packaging, smarter service-level defaults, fewer split shipments and a sustainability story specific enough to withstand scrutiny.
How Marketers Can Plan Smarter Shipping in 2026 (And Protect Every Campaign)
For marketers, shipping is a campaign decision. In 2026, the best route is the one that survives real-world disruption and gets your materials there on time. Here is a simple framework to plan backwards, score your options, and protect every launch.
NA ↔ EU Shipping in 2026
Your trade show materials don’t have to get stuck at customs. This guide covers the four data points, the description formula, and the one Incoterms decision that prevents most delays on NA ↔ EU shipments.