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Dispatches from
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Logistics
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Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.

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Black Friday, Minus the Chaos
Events, Gifting, Marketing Strategy, Planning Helen Stella Events, Gifting, Marketing Strategy, Planning Helen Stella

Black Friday, Minus the Chaos

Black Friday isn’t just about discounts, it’s the perfect moment to invest strategically in your brand’s future. From smarter event planning and sustainable gifting to logistics that double as brand experiences, this guide shows marketers how to turn short-term deals into long-term advantages. Discover how to make your 2026 campaigns more efficient, cost-effective, and memorable with MyMedia’s end-to-end support across production, warehousing, and fulfillment.

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Sustainable Event Giveaways
Gifting, Events, Sustainability Fiona Sherwood Gifting, Events, Sustainability Fiona Sherwood

Sustainable Event Giveaways

Sustainable Event Giveaways: Is this the Future of Corporate Branding?

As we move into 2025, the event industry has reached a pivotal moment. Sustainability is no longer a nice-to-have feature, it's become a baseline expectation for event organizers, attendees, and stakeholders alike. With 67% of consumers now saying they consider sustainability important when choosing which brands to buy from (Statista, 2024), this transformation is particularly evident in how companies approach their branded merchandise and corporate giveaways, making sustainable branded merchandise the new standard for successful events.

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