THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.
Surviving the Holiday Event Season
Get through the holiday event season with your reputation - and your sanity - intact. From logistics and gifting to creative brand experiences, here’s how to plan, host, and actually enjoy the busiest month of the year.
Global Warehousing & Shipping
Planning and executing events is hard enough without worrying about where your materials are or whether they'll arrive on time. For remote teams and global marketing departments, distributed warehousing changes the equation entirely - putting your inventory closer to where campaigns land, and giving you full visibility from one place.
We Do the Jobs Marketers Hate
We Do the Jobs Marketers Hate (So You Can Focus on the Fun Stuff)
Let’s face it. No one gets into marketing for the customs forms, courier chases, or late-night tracking of 20 boxes across three time zones. You're in it for the creative ideas, the big pitches, and the brilliant campaigns. And yet… here you are, negotiating venue contracts, AV spec sheets and global shipping delays. Sound familiar? That’s exactly where MyMedia comes in.
Sustainable Event Giveaways
Sustainable Event Giveaways: Is this the Future of Corporate Branding?
As we move into 2025, the event industry has reached a pivotal moment. Sustainability is no longer a nice-to-have feature, it's become a baseline expectation for event organizers, attendees, and stakeholders alike. With 67% of consumers now saying they consider sustainability important when choosing which brands to buy from (Statista, 2024), this transformation is particularly evident in how companies approach their branded merchandise and corporate giveaways, making sustainable branded merchandise the new standard for successful events.