THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Coordination Tax
Managing physical marketing across multiple suppliers creates a coordination overhead most teams never quantify. This article breaks down where it comes from and what a more accountable operating model looks like.
Corporate Gifting & Event Giveaways in 2026
In 2026, corporate gifting isn’t about more stuff — it’s about keepability. Learn what recipients actually keep, how to score gift ideas, and how to execute globally without last-minute logistics chaos.