THE BLOG

Dispatches from
the Marketing
Logistics
frontline.

Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.

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The Handwritten Advantage
Helen Stella Helen Stella

The Handwritten Advantage

Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.

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Corporate Gifting & Event Giveaways in 2026
Helen Stella Helen Stella

Corporate Gifting & Event Giveaways in 2026

In 2026, corporate gifting isn’t about more stuff — it’s about keepability. Learn what recipients actually keep, how to score gift ideas, and how to execute globally without last-minute logistics chaos.

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