THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Handwritten Advantage
Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.
The Last Mile Problem
Your event is planned, your materials are produced, and then something in the logistics chain breaks at the worst possible moment. Here's how to understand where the failure happens - and how to build a chain from warehouse to venue that holds under pressure.