THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
Subscribe to the MyMedia Minute — a short note in your inbox when there's something new.
The Multi-Region Rollout Problem
Multi-region campaigns don't fail because the brief was wrong. They fail because the logistics model wasn't designed for twelve markets. This article covers what the problem actually is and what the teams getting it right are doing differently.
Open Graph title: Your Campaign Worked in Three Markets. Here Is Why It Failed in Nine.
Open Graph description: The multi-region rollout problem is a logistics design problem - and it is entirely solvable. Here is how the teams getting it right have changed their model.