THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.
The Coordination Tax
Managing physical marketing across multiple suppliers creates a coordination overhead most teams never quantify. This article breaks down where it comes from and what a more accountable operating model looks like.
NA ↔ EU Shipping in 2026
Your trade show materials don’t have to get stuck at customs. This guide covers the four data points, the description formula, and the one Incoterms decision that prevents most delays on NA ↔ EU shipments.