THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
Subscribe to the MyMedia Minute — a short note in your inbox when there's something new.
The Visibility Gap
You can see every email in your CRM in real time. You have no idea where your event kit is right now. Here's why, and four habits that close the Visibility Gap.
What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.
The Coordination Tax
Managing physical marketing across multiple suppliers creates a coordination overhead most teams never quantify. This article breaks down where it comes from and what a more accountable operating model looks like.
Black Friday, Minus the Chaos
Black Friday isn’t just about discounts, it’s the perfect moment to invest strategically in your brand’s future. From smarter event planning and sustainable gifting to logistics that double as brand experiences, this guide shows marketers how to turn short-term deals into long-term advantages. Discover how to make your 2026 campaigns more efficient, cost-effective, and memorable with MyMedia’s end-to-end support across production, warehousing, and fulfillment.