THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Handwritten Advantage
Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.
Surviving the Holiday Event Season
Get through the holiday event season with your reputation - and your sanity - intact. From logistics and gifting to creative brand experiences, here’s how to plan, host, and actually enjoy the busiest month of the year.