THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.