THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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Not Another Swag Request
Every sales and CS team eventually needs a hoodie, a sample kit or a client gift fast, and it always lands on one person in marketing. Here's why that keeps happening, and what changes once the request finally gets a system.
The Visibility Gap
You can see every email in your CRM in real time. You have no idea where your event kit is right now. Here's why, and four habits that close the Visibility Gap.
What Is Marketing Logistics?
Marketing teams have been running logistics operations for years without calling them that. This piece names the discipline, explains why it is emerging now, and walks through the framework you can use to organise the work.