THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Coordination Tax
Running physical marketing through a fragmented vendor base carries a hidden cost that never appears on an invoice. Here is where the coordination tax comes from, and what changes when one partner replaces the patchwork.