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Dispatches from
the Marketing
Logistics
frontline.

Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.

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The Handwritten Advantage
Helen Stella Helen Stella

The Handwritten Advantage

Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.

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How to Turn Your Corporate Gift Strategy into a Brand Experience
Helen Stella Helen Stella

How to Turn Your Corporate Gift Strategy into a Brand Experience

Learn how to turn corporate gifting into a brand experience. We cover purpose, personalization, sustainable choices, global logistics, and tying follow‑up notes to MyMedia’s handwriting notes - so every package arrives on time and tells the right story.

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