THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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The Booth Isn't Ready
You booked the stand months ago, so why is the booth still being built in show week? Here's where the time goes, and a simple checklist to fix it.