THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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New year, new event calendar
Start the year with clarity, not chaos. This guide shows you how to turn New Year motivation into a strategic, realistic event calendar using the Event Calendar Planning Sheet — from looking back at what worked to mapping your quarterly priorities, aligning budgets, and building strong follow-ups that last all year.