THE BLOGDispatches from
the Marketing
Logistics frontline.
Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.
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Quiet Before Q4
The calm before Q4 feels like a break, but it is really the only stretch of the year where nothing is masking what is still broken. Here are the four checks worth running while there is still time to fix what you find.
The Handwritten Advantage
Handwritten mail outperforms email on response rates by a significant margin. Here is why it works, what stops marketing teams from using it at scale, and a four-stage framework for building it into your next campaign.