THE BLOG

Dispatches from
the Marketing
Logistics
frontline.

Short, sharp pieces on the operational reality of running physical marketing at global scale - what works, what fails, and the patterns we keep seeing across global B2B campaigns.

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Quiet Before Q4
Planning Helen Stella Planning Helen Stella

Quiet Before Q4

The calm before Q4 feels like a break, but it is really the only stretch of the year where nothing is masking what is still broken. Here are the four checks worth running while there is still time to fix what you find.

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New year, new event calendar
Events, Planning Helen Stella Events, Planning Helen Stella

New year, new event calendar

Start the year with clarity, not chaos. This guide shows you how to turn New Year motivation into a strategic, realistic event calendar using the Event Calendar Planning Sheet — from looking back at what worked to mapping your quarterly priorities, aligning budgets, and building strong follow-ups that last all year.

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